about placeholder

Placeholder is a New York–based design-build firm focused on high-quality townhouse renovations. We handle the entire process — architecture, permitting, construction, and project oversight — so our clients don’t have to juggle multiple consultants, contractors, or vendors.

Our integrated model leads to better outcomes: decisions are aligned, communication is clearer, and projects run with greater control over cost and schedule. The result: homes that are built to last.

We’ve worked on historic brownstones, full gut renovations, and complex conversions requiring landmark, DOB, and zoning approvals. Whether you’re renovating your own home or preparing a property for resale, we guide you every step of the way.

our purpose

We founded Placeholder to do things differently — to bridge the gap between design and construction and to make the renovation process more transparent, more efficient, and more rewarding.

We believe in discipline. We believe in building well. And we believe in delivering results that feel just as good in year ten as they do on move-in day.

BEYOND TOWNHOUSES

While townhouses are our core, we also provide construction and development management for residential and mixed-use buildings. These engagements are tailored to developers, institutions, and design-sensitive teams who need a reliable, integrated partner to manage complexity with clarity and precision.

get in touch

We’d love to learn about your goals.